Pitching doesn’t have to be stressful or complicated. Reporters don’t want fluff — they want clarity, proof, and people. This toolkit gives you plug-and-play subject lines, emails, and follow-ups that make you look professional and get replies.
What’s inside:
50+ subject lines across milestones, events, numbers, partnerships, and general hooks
3 copy-and-paste email templates (business, nonprofit, event)
Follow-up scripts for day 3 and day 7 so you don’t sound pushy
A reply bank with what to say if they show interest, ask for more, or decline
A one-page quick checklist before you hit send
Who it’s for:
Business owners trying to land local or trade coverage
Nonprofits needing visibility for programs and impact
Founders announcing launches or milestones
Anyone tired of sending emails that get ignored
Why it works:
This toolkit translates newsroom expectations into simple, copy-and-paste tools. It’s insider knowledge packaged for everyday use.