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3 New Trends in YouTube Marketing



YouTube has become one of the most popular social media platforms, with over 1 billion users. In fact, it's the world’s second-largest search engine and third-most visited website. Every day, people watch more than five billion videos on YouTube. As a result, YouTube marketing is an effective way to reach out to potential customers. Here are three new trends in YouTube marketing:

  1. Use interactive video: Interactive videos are a great way to keep viewers engaged.

  2. You can now run ads on YouTube with your Google Ads account and use Google Analytics to track your ad performance.

  3. You can now claim an @ handle on YouTube to make it easier for followers to connect with you.

One of the most popular new trends in YouTube marketing is using Interactive video to engage with your audiences. There are many ways to make videos interactive, such as adding quizzes, polls, or even allowing viewers to choose the video's ending. There are also several advantages to using interactive video, including tracking viewer engagement and adding call-to-actions that encourage viewers to take further action. As interactive video becomes more popular, brands must experiment with this new format to see what works best for their audiences. If you're not already using this format, now is the time to experiment and see what works best for your audience.


Google Ads and YouTube have also become a powerful new trend for marketing your brand or product. Not only can you run ads on YouTube with your Google Ads account, but you can also use Google Analytics to track your ad performance. This is a great way to stay on top of trends and ensure that your marketing campaigns are successful. Here are some tips for running effective ads on YouTube:

  1. Keep your videos short and sweet. People have short attention spans, so make sure your videos are under 2 minutes long.

  2. Use persuasive language in your video titles and descriptions. This will help people click on your video when they see it in their feed.

  3. Use relevant keywords in your video tags. This will help people find your video when searching for something specific.

  4. Monitor your ad performance regularly.

This past year, YouTube made several changes to improve user experience. One of those new changes, the introduction of @ handles, is our third hot YouTube marketing trend.


An @ handle is a unique username that allows users to connect easily with each other on social media, like on other social media sites like Twitter and Instagram. Previously, users had to search for channels by their full name or URL. However, with an @ handle, you must type in "@username," and you'll be brought directly to that channel.


This new feature is beneficial for both users and businesses on YouTube. For users, it makes it easier to find and connect with channels they're interested in. For businesses, it's a great way to increase brand awareness and reach a wider audience.


To claim your @ handle, go to your account settings and look for the "Claim Your @ Handle" option. Once you've claimed it, your followers will find you more easily, and you'll be able to keep better track of who's watching your videos.


In conclusion, these three new trends in YouTube marketing - using interactive video, google ad accounts, and new @ handles - are sure to give your channel a major boost. So, get creative and start implementing them today!


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